Aperol hits record sales at Waitrose

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

Aperol whose flagship serve is the "Aperol Spritz" - a refreshing drink combining Aperol, Prosecco and Soda water, have been focused on bringing a taste of the famous Italian lifestyle to consumers across the UK, with 2014 seeing a 360 degree marketing campaign which included experiential activities, public relations, sampling, sponsorship and advertising.

The 2014 calendar began in January with Aperol Spritz announcing a 3.5 year partnership with Manchester United as Official Global Spirits Partner, alongside worldwide brands like Nike, Chevrolet and AON. The sponsorship deal sees Aperol benefit from year-round brand exposure, consumer engagement and stadium advertising.