Seven Seas launches Perfect7 with £2.5m campaign planned and bought by Arena

London. 6  October 2014. The UK’s number one supplier of branded vitamins*, Seven Seas, is launching  a new range, Perfect7 onto the UK market with a £2.5m campaign running across TV, magazines, supplements, digital and VOD. Arena planned and bought all media for the campaign, which marks the first since it won the Merck consumer health account in July.

               

Running from 6 October the campaign takes the theme ‘age is just a number’. Creative, by Saatchi Germany, features men and women in their 50s who appear to challenge age stereotypes and appear energised, youthful and fit. The female press ad has the line: “Old? Me? Never!”, whilst the male’s is: “Age. Bring it on!”

With tailored ranges for men and women, multivitamin and Omega-3 combo Perfect7 targets the 35 – 54 age group. A unique new supplement, Perfect7 supports the body from the inside as we get older, thanks to a unique blend of marine oils, rich in Omega-3, and key vitamins and minerals. It is part of the Seven Seas product range, which is supported by over 70 years of research and expertise.

Ashish Bhatt, Marketing Director at Seven Seas, said: “Perfect7 will be the biggest new product development for Seven Seas to date.”

Béatrice Boué, Managing Partner at Arena, added: “Any launch in the multivitamin market needs to have true standout and Perfect7 has been a unique and interesting product to break into the UK. The campaign has a London and South East bias and will be featured in glossy and premium environments, giving the launch the premium feel it deserves.”

*Source IRI Volume Sales Data 52w/e 6th Sept 2014