Latest Marketing News : What’s In the Bag, Airangel, Wi-Q, Vauxhall ‘A-Z of Corsa’,Posterscope , Carat,General Motors


Golf Monthly, the UK’s leading multi-platform golf media brand, is launching a free digital monthly magazine titled What’s In the Bag, keeping keen golfers up-to-date on all the latest equipment from the world of golf

What’s In the Bag is dedicated to delivering in-depth content on equipment and apparel, brought to readers by the expert team behind Golf Monthly’s product pages. Content will be hot on the heels of the latest product launches and the technology behind them, along with sharing what the professionals are competing with. 

 Readers will also benefit from the use of video in this new monthly, with product reviews offering audiences the opportunity to watch the products being tested and behind-the-scenes footage at key events allows readers to get closer to the action. 

 The design achieves a user-friendly mobile experience, allowing the reader to easily enjoy the bite size content while on the go. Text, images and video have been designed to ensure the magazine is easy to navigate without the need to pinch the screen to zoom in.

What’s In the Bag is optimised for smartphones and is available on any OS device and can be accessed via a URL. Paul O’Hagan, editor of What’s In the Bag, says: “Our readers are serious about their sport and there is an overwhelming interest in content around the latest equipment. What’s In the Bag extends beyond the product pages of Golf Monthly to cater to those readers who want more of this content and to delve deeper into the science behind the products.”

Airangel announces OEM deal with Wi-Q to improve customer service and reduce waiting time in bars, restaurants and hotels
  • New Wi-Fi solution speeds up ordering and purchasing in multiple venues
  • Omni-channel marketing enabled through Wi-Fi
  • WANalytics tracks and analyses device location

Airangel, the innovative WiFi solution provider, today announced an OEM agreement with Wi-Q, the provider of mobile SaaS solutions for in-store ordering and payment.

The fully integrated Wi-Fi solution allows customers to place and pay for an order in multiple venues using just three keystrokes in less than seven seconds, with no pre-registration or downloading. Hotels, retailers, restaurants and bars can now significantly enhance their customers’ buying experience over traditional app-based ordering solutions, with the unique combination of Wi-Q’s application development experience and Airangel’s underlying Wi-Fi CRM technology. In addition, the collaborative solution provides venues with valuable user and device location data to enable them to increase and improve relevant and timely customer interaction, as part of a wider omni-channel marketing strategy.


The partnership with Wi-Q is an industry first that combines our in depth understanding of public and guest Wi-Fi with industry-leading development skills,” said Dean Wilkinson, CEO of Airangel. “It illustrates our desire to build, tailor and future-proof solutions around the ever-changing demands of our clients and the evolving needs of their customers.”


Vauxhall uses real-time temperature data to drive new dynamic digital outdoor campaign for ‘A-Z of Corsa’
·         
 (DOOH) campaign deploys weather-related creative for ‘A-Z of Corsa’ ads whenever temperature falls below 5°C
·         Two specific audiences targeted with new Corsa heated features using ROUTE data
·         Use of Liveposter real-time weather data marks out-of-home first for the automotive sector


16 February 2015, London – A real-time DOOH campaign launches today for the new Vauxhall Corsa. The campaign – which is the first of its kind for the automotive sector – uses live weather data to trigger special ad creative dependent on the temperature, promoting the new Corsa’s heated product features.

Planned by Posterscope and Carat, the campaign has been designed to target two specific audiences using ROUTE data. When the temperature is low enough, each audience is targeted with creative about the product features that are most likely to interest them.

The bold all-new Corsa campaign ‘A-Z of Corsa’ is currently displaying ads for the new Corsa across a network of digital screens using the Liveposter platform, showing on more than 500 sites nationwide, (including key cities London, Manchester, Birmingham and Glasgow) across shopping centres, cinema, roadside and the London Underground. From today, whenever the temperature drops below 5°C, the creative will switch to highlight the new Corsa’s weather-related product features, such as the heated windscreen, the heated seats and the heated steering wheel.

The ‘A to Z of Corsa’, is an affectionate nod and rebellious take on the Vauxhall Corsa, which has sold over 1.8 million vehicles in its 22 years on the road.  The ‘A to Z of Corsa’ accelerates viewers through a whirlwind of alphabetic themed scenes.  Illustrating everyday British life and driving scenarios from boxers, cricket and dogs, to quiffs, roundabouts, snogging and tea, the ad follows people through their own personal road trips. The soundtrack, ‘There’s a beast and we all feed it’, by Jake Bugg is used across the campaign.

Chris Hawken, Vauxhall brand marketing director, said: “This is the first time General Motors has implemented a dynamic DOOH campaign. Real-time temperature data enables us to bring some of the new Corsa’s best features to life in a way that will help consumers better identify with the creative. Posterscope and Liveposter have helped us to implement a campaign that reacts to the world around it in a way that will help us to better engage our target audience with an unforgettable out-of-home experience.”
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