New account gains : CreationADM, Underscar, GreenVale Potatoes, BD Network, Guy Parker, Barbara Hedley, Tracey Mattock, Carolyn Laing

Following a competitive pitch, Manchester agency CreationADM have been appointed to rebrand a luxury holiday destination and redevelop their website.

Located in the North Lakes, Underscar began life as a 19th Century coach house that was transformed into 26 exclusive time-ownership homes creating luxury apartments enjoyed by hundreds of owners from the UK and around the world.

The brief was to create a brand that had a more contemporary feel whilst respecting the history of the organisation and their long established reputation as an exclusive holiday location. Underscar also required a website with a dual purpose; to showcase the destination and its luxury properties whilst providing owners with a secure area to share information with each other. The site will also interact seamlessly with major holiday booking sites.

When speaking about working with CreationADM, Barbara Hedley from Underscar said "Creation brought an idea and a way of thinking to us that both represented our brand and the ethos of Underscar. When complete, we'll not only have a brand image that is ‘uniquely Underscar', but also a digital presence that will open up the destination to potentially millions worldwide."

"We have a growing presence within the leisure industry in the Lake District and are looking forward to furthering our client base with this account win for Underscar." Guy Parker, Digital Director, commented on Creation ADM's latest client win. "As well as the creative challenge, it was also a significant technical task too. A challenge we're pleased to have risen to."

GreenVale Potatoes has announced a major six-month in-store and social media campaign. 

The campaign, devised by BD Network who were appointed following a competitive pitch, marks only the second major marketing campaign for the brand since its launch in 2012

Devised to encourage loyal customers of GreenVale potatoes to spread the word, the campaign will launch in the GB on 21st February running until 20th August within Tesco, Ocado and Booth’s.

The collector scheme – named Potatopals, encourages customers to introduce a friend in exchange for Potatokens. The unique codes, printed in the ‘love and lifted’ section of all promotional packs and Tesco magazine, offers consumers the chance to collect a range of exclusive GreenVale kitchen utensils.

Social media will run alongside the campaign, encouraging consumers to share their personal GreenVale recipes and recommendations with their friends via Facebook in exchange for exclusive GreenVale Potatowels.

Tracey Mattock, Marketing Manager, GreenVale Potatoes: “The GreenVale brand is performing very strongly with YoY double digit growth. It has a very loyal customer base and we know that once shoppers try our potatoes they keep coming back for more. This campaign has been devised to encourage trial and repurchase and we are confident of some strong results and consumer engagement with the rewards we have to offer.”

Carolyn Laing, Director, BD Network: “Greenvale has big brand ambitions within the UK and we are excited to be working with them at such a time of growth. The campaign will thank loyal consumers whilst generating trial and awareness within our target base. We look forward to seeing the results.”