Interview – Sarah Baillie, House of Fraser on Mobile Apps and strategy | Internet Retailing

Mark Pigou writes ... We were pleased to be able to chat with Sarah Baillie of House of Fraser [IRDX RHOF] about their approach to mobile web and apps, their strategy and the performance results they’d found. Introduced by our Senior Researcher, Martin Shaw, we reference House of Fraser’s performance in the IRUK Top500 for 2015 (where they rank as one of our Elite retailers).
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