Posts

Showing posts from November, 2015

Kim Murray has been seen recently in a poncho – invaluable for expectant mums wanting to look chic / Talk to Mums

Ponchos are perfect for pregnancy and bang on trend. Kim Murray has been seen recently in a poncho just like the Winser London cashmere blend poncho (RRP £99) invaluable for expectant mums wanting to look chic and cover the bump with style or after the baby is born and when breastfeeding. It also doubles-up as a luxurious baby blanket useful and smart [more ]
http://bit.ly/1Q8SsVS

Sales soar for small businesses given ‘15 Seconds of Fame’

Sales have soared for seven small businesses that received free advertising space on prime time television in November. Each company won a week s worth of advertising on channels including Sky Sports, Sky News and Comedy Central after entering iZettle s 15 Seconds of Fame competition in October 2015. Hundreds of small businesses throughout the UK submitted [more ]
http://bit.ly/1NDHqt3

The ‘Original & Best’ for 130 Years

Jacob’s Cream Crackers celebrates 130th anniversary as a kitchen cupboard staple United Biscuits (UB), the leading international manufacturer of biscuits, snacks and cakes, is this month celebrating the 130th birthday of its much loved Jacob’s Cream Crackers. First devised in Dublin by William Jacob in 1885, the ‘Famous Creams’ remain the UK’s number one savoury cracker [more ]
http://bit.ly/1NDHqcL

Flex Time – Offering incredible mobile and web based solutions

When you think about the current world and how it has the ability to be quicker, smarter, and more connected than ever before, it is in no small part thanks to the technology that has been created. Technology and applications have made processes that used to take days or weeks reduced all the way down [more ]
http://bit.ly/1NDHqcH

All you need to know about Sally Durcan’s “Talk to Mums”

[View the story "Want to reach Mums and Dads?" on Storify]
http://bit.ly/1NDB90u

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish, part of the Publicis.Sapient platform, has today announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake. Lifecake – which was acquired by Canon in 2015 is a mobile app that allows its users to store all of their child’s captured [more ]
http://bit.ly/1NDB90s

New offering from Meetrics reveals why ads aren’t viewable

Here is the latest industry development regarding the ad viewability issue Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles Move follows industry certification and raft of major new clients European ad verification company Meetrics has launched a new offering that enables buyers and sellers [more ]
http://bit.ly/1MPDyln

Web design gaffes, 35 bloopers in new Bond film, Social Media gaffes, KKK Wednesday Gaffe

Web design gaffes, 35 bloopers in new Bond film, Social Media gaffes, KKK Wednesday Gaffe https://t.co/6SZwPwFrFT … pic.twitter.com/4IBQLYRiHz Will Corry (@slievemore) November 30, 2015
http://bit.ly/1RfZ5qu

The Economist hands out ‘creepy crawly crepes’ to promote sustainable food

Economist hands out creepy crawly crepes to promote sustainable food https://t.co/alezi6D2gu … pic.twitter.com/NwN4FrcHZx Will Corry (@slievemore) November 29, 2015
http://bit.ly/1jr5Yr2

Blunders : UK families at risk as hackers target toy firm Vtech

Half a million families at risk as hackers target toy firm Vtech https://t.co/lSdpbLSxT1 Will Corry (@slievemore) November 29, 2015
http://bit.ly/1YAYlhF

Laughter Spot : “Dear Barry Manilow haters”

Dear Barry Manilow haters,  Please respect him. I owe my life to Barry. On 14th August 2015 I was in a coma for 4 months due to a terrible car accident. One day my nurse turned on the radio and I heard one of Barry s songs playing. After 4 months in a coma, I opened [more ]
http://bit.ly/1NVGYkd

Do you want a no cost trial bespoke newsletter created for your company, event, project etc? .. call Will Corry 01784 434 412

The main benefits for you are .. A weekly or monthly newsletter which can be sent to your database in order to drive home the very real opportunity you offer. A big extra bonus is it can be loaded into your website so that the content is formatted in the style of the site and [more ]
http://bit.ly/1YAbxTZ

Winner, winner, winner – Your own bespoke newsletter up and running in January 2016

The main benefits for you are .. A weekly or monthly newsletter which can be sent to your database in order to drive home the very real opportunity you offer. A big extra bonus is it can be loaded into your website so that the content is formatted in the style of the site and [more ]
http://bit.ly/1YAbxTZ

An important message for savvy event planners – a new #eventtech video you have to watch

Giant iTab Award winning digital & touchscreen technology for #mobile, #ecommerce and#eventtech. Best friend to tech savvy #eventprofs #eretail London • giantitab.com Our very own Mark Jones is judging at the #ukdxawards. Here he is showing you what we do. https://t.co/U0U15AAcsF #eventtech #IoT Giant iTab (@TheGiantiTab) November 26, 2015
http://bit.ly/1MWjpb1

More best ads of 2015: F&B for Volvo, WCRS’ Muppets

More best ads of 2015: F&B for Volvo, WCRS’ Muppets https://t.co/aaMsKd4gB7 … via @moreaboutads pic.twitter.com/yx6bzAmIBU Will Corry (@slievemore) November 28, 2015
http://bit.ly/1MW7MB4

Best paid jobs 2015: Compare your pay to the UK national average

Best paid jobs 2015: Compare your pay to the UK national average https://t.co/2ZOoB6R7x0 via @thisismoney pic.twitter.com/QYErDIs1Dw Will Corry (@slievemore) November 28, 2015 Graphic by Shutterstock
http://bit.ly/1MW7MB2

Indulge your #selfie in a viral campaign that gets your brand at the top of everyone’s Christmas list

Shaz Qamar, Marketing Campaign Manager at Esri UK Although Christmas is a few weeks away, for marketers, it’s been top of mind for months: “How can we get our brand out there and cut through all the Christmas hype?” “How do we do something different without spending a huge fortune?” “How do we engage with [more ]
http://bit.ly/1NyxuAY

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris!

Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of [more ]
http://bit.ly/1HrVmnA

Dulux launches UK’s first online interior design service

Dulux has worked with MRM Meteorite to create an end-to-end digital proposition, delivering a radically new business model for the paint brand Dulux has worked with MRM Meteorite for innovation strategy, research, concepting, visual design, UX, and development of Amazing Space, a digital experience that meets a consumer need for affordable, accessible and professional interior design [more ]
http://bit.ly/1HrVmnw

Brands who publically talk about their sustainability actions are getting more consumer attention than those who don’t

Are consumers taking advantage of an increasing focus on sustainability?  When evaluating sustainability, consumers focus on the impact our behaviour and activity has on the planet and its resources  Actions, rather than CSR statements, are what consumers demand to see from organisations, especially so for millennials  The study’s results indicate that brands [more ]
http://bit.ly/1HrVmnu

86% of UK media agencies have evolved their businesses to reflect influence of ad tech … AdRoll

New report from AdRoll reveals how advertising technology is changing the traditional media agency model: 80% of agencies say that buyers are evolving more into tech strategists and traders 88% say planners are evolving into data analysts Yet 40% of agencies feel challenged to develop profitable models around ad tech partnerships 60% have expanded to [more ]
http://bit.ly/1QJQzR4

86% of UK media agencies have evolved their businesses to reflect influence of ad tech

New report from AdRoll reveals how advertising technology is changing the traditional media agency model: 80% of agencies say that buyers are evolving more into tech strategists and traders 88% say planners are evolving into data analysts Yet 40% of agencies feel challenged to develop profitable models around ad tech partnerships 60% have expanded to [more ]
http://bit.ly/1QJQzR4

“Attention is Currency” Let’s talk about getting attention with a free bespoke newsletter trial

B2B Marketers : Attention is Currency : How to get a bespoke newsletter at a very special rate only £85 per weekly issue / £135 per month  ..  Special offer open only to end November 2015 so hurry. Fill out this form for a free bespoke newsletter trial Newslettered from theMarketingblog Fill out this [more ]
http://bit.ly/1MTztu0

Fill out this form for a free bespoke newsletter trial

Fill out this form for a free bespoke newsletter trial
http://bit.ly/1MTzw9m

“Wakey Wakey to digital and experiential convergence”

The convergence of social media with wider digital media offers marketers reach beyond what is possible through any other media and is well reported and understood. The convergence of experiential and digital however is less well reported and even less understood. This is being reported however by Hospitality & Catering News and we are once [more ]
http://bit.ly/1MTlLHD

CheltenHAM Festival case study

CheltenHAM Festival case study – key points: Space built a specially designed course for miniature pigs to race wearing the silks of the runners from a key race each day Races were filmed and edited into a variety of long and short format (vines) films featuring shots from a pig mounted ‘Ham Cam’ and expert [more ]
http://bit.ly/1MTiA2Q

The new Calendar Girls: University sports team with just netballs to protect their modesty

Students from University of Birmingham hope to raise cash for Coppafeel and their club with the calendar They posed naked for the black-and-white shots, which go on sale on November 30th Cash from the £8 calendar will go to Coppafeel! which encourages women to check their breasts regularly University of Birmingham netball team pose naked [more ]
http://bit.ly/1MTiA2K

Are these the best two ads of 2015? – MAA

Are these the best two ads of 2015? https://t.co/cVRJYsCCo4 … via @moreaboutads pic.twitter.com/jv2AOzNNxB Will Corry (@slievemore) November 26, 2015
http://bit.ly/1MTiA2C

Volvic® Touch of Fruit launches new 500ml on the go flavoured sparkling range

Strawberry & Raspberry and Lemon & Lime flavours available from December Volvic® is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format. This is the latest addition to the Touch of Fruit Sparkling range, which [more ]
http://bit.ly/21hCxdf

Laughter Spot : JOKES about Data Science, Machine Learning, Statistics, Math, Analytics, Programming and Social Media

https://www.facebook.com/groups/happydatascientist
http://bit.ly/21hAKEX

Movers and Groovers : RadiumOne has hired leading WPP mobile executive, Jonathan Tom

RadiumOne has hired leading WPP mobile executive, Jonathan Tom, as Head of Mobile Programmatic for EMEA. It highlights the increasing importance of mobile programmatic in online advertising, particularly as a way to address the under-performance of mobile as an ad medium – it accounts for 40% of internet time but only 27% of online ad spend. Programmatic media [more ]
http://bit.ly/1ljh7eM

Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers to Create Smarter 1-to-1 Customer Journeys

New Predictive Scores leverage data science to create smart profiles that predict each customer’s likelihood to engage New Predictive Audiences automatically create customer segments, defining the best audience for any journey Leading brands like DonorsChoose.org, Mattel and Rue La La harness the Salesforce Marketing Cloud to connect with customers in a whole new way Salesforce [more ]
http://bit.ly/1MReyrF

Black Friday: UK Shoppers set to miss out on 3-Billion-Points earning opportunity

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button [more ]
http://bit.ly/1MRexUs

Movers and Groovers : James Holmes appointed as Limelight’s MD as founder takes CEO position

Management team is strengthened with both MD and CEO appointments B2B PR and communications agency Limelight today announces significant changes to its senior management team with the appointment of James Holmes as Managing Director. After 12 years, founder of Limelight, Susanna Simpson is taking a CEO position to enable the growth of the agency s leadership [more ]
http://bit.ly/1MC2oVM

James Holmes appointed as Limelight’s managing director as founder takes CEO position

Management team is strengthened with both MD and CEO appointments B2B PR and communications agency Limelight today announces significant changes to its senior management team with the appointment of James Holmes as Managing Director. After 12 years, founder of Limelight, Susanna Simpson is taking a CEO position to enable the growth of the agency s leadership [more ]
http://bit.ly/1MC2oVM

New mobile ‘Path to Purchase Research’ reveals consumer purchase decisions are influenced by real-time location

xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location. xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they visit every day, today announced the results of a study that examined how consumers’ relationship [more ]
http://bit.ly/1Orr0RD

Research : Middle-age consumers less likely to have tech-free mealtimes at home than the young – Nielsen

Report into how we live, eat, play, work and save for our futures also questions other myths around polarisation of the young and the old Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech such as TVs [more ]
http://bit.ly/1lJbsiD

When and what is Cyber Monday?

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it s an online-only affair. Graphics by Shutterstock As the name partly suggests, Cyber Monday is [more ]
http://bit.ly/1Orr0RH

The benefits of data integration for your business

Data integration is fast becoming an essential tool for any modern business. If you re still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age. That means combining [more ]
http://bit.ly/1Orr2ZM

New Mobile Path to Purchase Research Reveals Consumer Purchase Decisions are Influenced by Real-Time Location

xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location. xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they visit every day, today announced the results of a study that examined how consumers’ relationship [more ]
http://bit.ly/1Orr0RD

New websites : Realise starts on an overhaul of Greyhound’s corporate website

Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise. Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting [more ]
http://bit.ly/1OqlrTo

GREYHOUND EMBARKS ON DIGITAL TRANSFORMATION STRATEGY WITH NEW WEBSITE BY REALISE

Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise. Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting [more ]
http://bit.ly/1OqlrTo

Fresh Relevance Launches Personalised Coupon Function for Email and E-Commerce Sites

Fresh Relevance, the real-time engagement marketing company, today announces the launch of its new personalised coupon feature, for inclusion in emails and on e-commerce sites.  Now marketers and retailers can personalise the content of coupons based on the shopping behaviours of existing customers and new visitors, such as browsing habits on the website and recent [more ]
http://bit.ly/1Oq6qRx

No texts please, we’re British: New research from YouGov, Ricoh and UCL reveals workers are too polite to text their bosses

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media. Poll also exposes that senior employees have even approved sub-standard work to avoid upsetting their colleagues New [more ]
http://bit.ly/1Oq6rVN

eBay celebrates Black Friday by launching new, Christmas-themed shopper segments

eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas period. The two audience segments, unveiled today, are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on behavioural insights, observed from eBay’s 18 million monthly unique users, they allow brands to target [more ]
http://bit.ly/1Oq6qRv

Exponential-e transforms sales operation with cloud technology from NewVoiceMedia

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that Exponential-e has chosen its ContactWorld for Sales solution to transform its sales operation. Since deployment, the fast-growing British cloud and connectivity pioneer, has boosted its conversion rates, while improving efficiencies across the business. Boasting [more ]
http://bit.ly/1NpUB0C

Your Christmas party : Crowd-pleasing Gaming Apps on Giant 42″ or 55″ touchscreens are now available from Giant iTab

Christmas Party : Gaming Apps on Giant 42" touchscreens are now available from Giant iTab https://t.co/ObPoQjIVnw pic.twitter.com/y4gZHUDjaZ Will Corry (@slievemore) November 24, 2015
http://bit.ly/1N5yw0T

Your Christmas party : Crowd-pleasing Gaming Apps on Giant 42" or 55" touchscreens are now available from Giant iTab

Image
Tis' the season to be Jolly and there's no time better than your Xmas Party to offer a Giant Angry Birds, Candy Crush or other selection of gaming competitions as part of your annual festivities.

Crowd-pleasing Gaming Apps on Giant 42" or 55" touchscreens are now available from Giant iTab with a choice of any games from the Google Play store.

Our 'Xmas Gaming Special' prices start from £899* for a Giant Games Machine with a selection of games offered as a fully delivered, set-up & supported solution. (*Prices outside London, UK may vary slightly)


As Finalists for the forthcoming 'Digital Experience Awards', Giant iTab know exactly how to deliver the 'wow factor' and a fun experience to your event – & with a free bottle of champagne for the winner included, that's your entertainment taken care of.





Visit Giant iTab
www.giantitab.com

Want to reach mums? … Sign up for free product samples and events …Talk to Mums..

Do you want to reach mums?. Sign up for free product samples and events .Talk to Mums.. https://t.co/ybwxpV5u1f pic.twitter.com/Kh4rnRjF2A Will Corry (@slievemore) November 24, 2015 Graphic by Shutterstock
http://bit.ly/1OpfshJ

Chris Evans and Jenson Button test McLaren in new Top Gear show

Chris Evans and Jenson Button test McLaren in new Top Gear show https://t.co/eqtgXmP512 via @MailOnline pic.twitter.com/AIqtL8FfiF Will Corry (@slievemore) November 23, 2015
http://bit.ly/1ldKnUn

Event technology can add professionalism and solve problems / Giant iTab

Even the most seasoned event planners can become overwhelmed without proper help. This is where technology comes into play. The Giant iTab is a touchscreen tablet solution designed to take advantage of today’s rapidly growing world of event showcasing, digital engagement and e-commerce. Pat Ahern, blogger at zkipster. writes As someone who works in the event [more ]
http://bit.ly/1ldFJpm

US digital lifestyle media company Refinery29 is set to launch its UK website

Refinery29 kicks off European expansion with dedicated UK launch https://t.co/TXNgRDXgZc … pic.twitter.com/dPUJyp76Cs Will Corry (@slievemore) November 23, 2015
http://bit.ly/1SeabdU

Laughter Spot : Can we petition to have David Cameron’s new plane named ‘Spirit of Austerity’?

Cam Fly With Me: Best Of CamAir Gags https://t.co/o64fiZ7FtY via @GuidoFawkes pic.twitter.com/ssm8QjE2fu Will Corry (@slievemore) November 23, 2015
http://bit.ly/1SdOsma

StackaWraps are offering discounted pricing on ’5ft Tall 360° Full Wrap Bottles’

New unique sensory marketing from StackaWraps for your brands Hi For a limited period we are offering discounted pricing on 5ft Tall 360° Full Wrap Bottles From £149.00 and Mini StackaWraps - Boxed and Ready to Go from £95 Let us replicate your product in eye catching 3D in full photo realistic print [more ]
http://bit.ly/1PHQ3Dc

Experential … StackaWraps are offering discounted pricing on 5ft Tall 360° Full Wrap Bottles

New unique sensory marketing from StackaWraps for your brands Hi For a limited period we are offering discounted pricing on 5ft Tall 360° Full Wrap Bottles From £149.00 and Mini StackaWraps - Boxed and Ready to Go from £95 Let us replicate your product in eye catching 3D in full photo realistic print [more ]
http://bit.ly/1PHQ3Dc

7 articles, stories “Those Charity Wall Calendars 2015 /2016″

[View the story "Naked Wall Calendars 2015 /2016" on Storify]
http://bit.ly/1NkAUYa

How to survive the Black Friday madness, Round-up of the Black Friday deals, Sales bonanza is unprofitable

It s less than one week to go to Black Friday, and this year s shopping event is set to be the biggest yet - if this chart is anything to go by. Shoppers appear to be gearing up, with UK retail sales dropping steeply in October. Some retailers have already revealed a selection of their offers. Here’s a round-up [more ]
http://bit.ly/21bqrCh

7 articles, stories “Those Wall Calendars 2015 /2016″

[View the story "Naked Wall Calendars 2015 /2016" on Storify]
http://bit.ly/1NkAUYa

How Victoria Beckham won over the fashion world

From Posh to classy : how Victoria Beckham won over the fashion world https://t.co/NOp8JTBRVu pic.twitter.com/5vyyIoL02Y Will Corry (@slievemore) November 22, 2015 Helga Esteb / Shutterstock.com
http://bit.ly/1lC4r38

3 Laughter Spots today : The man who invented predictive texting … Dave Allen …. The Burglar

The man who invented predictive texting has just died His Funfair will be Hello next Sundial at 2 pm. The late, great comedian Dave Allen remembers his introduction to religion (a hilarious 5 min video) A burglar broke into a house one night. He shined his flashlight around, looking for valuables when a voice in [more ]
http://bit.ly/1NJAvsv

ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced

Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne s technology enables an additional layer of audience to be included those likely to be interested in the ad based on the [more ]
http://bit.ly/1NjGtpE

‘Creative of the Year’ and fourth consecutive Top10 accolade for Vertical Leap at Wirehive 100 Awards

It was a successful evening for Vertical Leap at last night’s Wirehive 100 Awards, taking home ‘Creative of the year’ and being named a top 10 company for the fourth consecutive year. The innovative search agency was ranked ninth in the league table showcasing digital excellence, while Wez Maynard, Vertical Leap’s Head of Design, picked [more ]
http://bit.ly/1NjGtpy

Q. Will Black Friday deals impact on retail sales?

Retail Sales Fall As Black Friday Deals Loom https://t.co/1VQ39Z4Zor pic.twitter.com/kgVBgt6VgR Sky News Business (@SkyNewsBiz) November 19, 2015
http://bit.ly/1NjGvhf

The trailer is here – “2016 Sport Illustrated Swimsuit Teaser Video”

This 2016 Sport Illustrated Swimsuit Teaser Trailer Is Fantastic The Roosevelts https://t.co/ay5NdukeNY Will Corry (@slievemore) November 21, 2015
http://bit.ly/1NjGt97

BrewDog founder James Watt: 'We are going all guns blazing on all fronts

BrewDog founder James Watt: We are going all guns blazing on all fronts https://t.co/TNI0kt5cZi pic.twitter.com/vCbYrhdA1I Business Insider UK (@BI_Europe) November 20, 2015
http://bit.ly/1I0J9Gk

Oxford University women’s rugby players strip off for charity

Oxford University women s rugby players strip naked ahead of Twickenham debut against Cambridge https://t.co/H64yxZIvtO Will Corry (@slievemore) November 20, 2015
http://bit.ly/1MXRZ8b

Do you know the most shared ads of 2015?

Watch: These are the most popular adverts of 2015 https://t.co/TEd9cQSHEP … via @CityAM pic.twitter.com/CNXdl5ExDW Will Corry (@slievemore) November 19, 2015
http://bit.ly/1kHr5Hh

“VCCP bolsters media proposition with acquisition of adconnection”

VCCP Media: Mead (l) becomes the chairman of the expanded group, while Becker is the CEO VCCP, the full service communications agency, has today acquired the independent media agency, adconnection.  The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50m. The [more ]
http://bit.ly/1l7m8He

YOC Releases 2015 Mobile Ad Formats Trend Report

YOC, (www.yoc.com) a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market. The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads. The request for formats [more ]
http://bit.ly/1PPpaM6

VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

Many congratulations to Catherine and Nick on their deal with VCCP TheMarketingblog https://t.co/vpdgmsB27f Will Corry (@slievemore) November 19, 2015
http://bit.ly/214yZLj

Event Executives : Do you need more visitors, delegates for your next conference, exhibition?

How to get a series of event bespoke newsletters only £85 per issue https://t.co/0qRcx4DzH9 Will Corry (@slievemore) November 18, 2015
http://bit.ly/1O28Oj6

Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

Kevin Monk of Email Monks writes I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders. Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a [more ]
http://bit.ly/1luiBn3

Editor .. This superb infographic has a list of top email blunders .. very, very useful .. EmailMonks

Kevin Monk writes I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders. Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands [more ]
http://bit.ly/1luiBn3

Asda goes ToYou, but will you go to Asda?

Asda goes ToYou, but will you go to Asda? | https://t.co/PSvtjrXt2u https://t.co/DHBF0gcWpf pic.twitter.com/gInNPCFbyQ Will Corry (@slievemore) November 18, 2015
http://bit.ly/1QLyYYj

Amazon’s adorable miniature horse; Guardian to stem ad blocking; The end of the lads’ mag era in the UK, Groupon in retreat

Creativity: Amazon Prime Comes to the Rescue of Adorable Miniature Horse Amazon Prime’s recent ads have been really heartwarming — featuring a dog with a broken leg, or a shy little boy at nursery school — both who find solutions to their woes via the e-commerce service. In the latest ad, the online retailer cranks [more ]
http://bit.ly/1PNvzY2

3 perfect ways to engage your local community in your marketing

Any successful business will have a marketing strategy; even if they don’t know it. Many sole traders will tell you that all they do is place an ad in the local paper and that they never seem to run out of work. The truth here is that they may get some work from the paper, [more ]
http://bit.ly/1N9d80Y

WoodWing Offers Free Webinar to Help Retailers Tame their Digital Assets

Software firm WoodWing is running a free webinar on Thursday 19th November to help retailers tame their ever-growing bank of digital assets from images to video, audio, text and more.  The webinar will reveal key findings from a survey carried out by consulting firm Ovum into digital asset management in the retail industry [more ]
http://bit.ly/1H6w0vb

This Time It’s Personal : The Future of Marketing in Financial Services

Free-to-attend seminar and networking drinks Oracle s Maxymiser, in partnership with Mezzo Labs, are hosting a special event on Tuesday 24th November from 6pm-8pm at the Century Club in Central London. Julian Brewer, Head of Digital Sales at TSB and Oracle s Gopesh Raichura are among the speakers sharing their personalized journey and strategy, looking that where [more ]
http://bit.ly/1PxV80M

Breaking : Both FHM and Zoo announce that they will be suspending publication

A sad day for connoisseurs of gentlemen’s magazines this morning as both FHM and Zoo announce within a few minutes of each other that they will be suspending publication. Nuts and Loaded are long gone and follows on from the announcement from Playboy that they are dropping pictures of naked women. FHM say: “Unfortunately it’s [more ]
http://bit.ly/1lsy4Ur

Checkout comedy war video : “Albert Bartlett Frozen – Girl Talk”

Albert Bartlett and HHM score in checkout comedy war | MAA https://t.co/GjWFRs0cYW pic.twitter.com/fktwGDRLAH Will Corry (@slievemore) November 17, 2015
http://bit.ly/1H6b6wj

“52% of all gamers are now female” – The Rise of Gaming

Graphics by Shutterstock 52% of all gamers are now female https://t.co/STv6cGM6Ab — Will Corry (@slievemore) November 17, 2015 The Rise of Gaming With so many of us now regularly checking in to our social network accounts to keep a close eye on friends, family and celebrities, and with mobile-based games taking over as the world’s [more ]
http://bit.ly/1Ljs6u3

"52% of all gamers are now female"

Image
THE RISE OF SOCIAL GAMING

With so many of us now regularly checking in to our social network accounts to keep a close eye on friends, family and celebrities, and with mobile-based games taking over as the world’s leading platform for entertainment, it was inevitable to witness the modern concepts of social media and ubiquitous gaming come together. 

Platforms like Twitter and Facebook show no intention of slowing down and much like every other form of technology, opportunities for developing the next big phenomenon are rife.

How to deliver your amazing content using an eye-catching email that people just love to read!

Email templating nirvana! . E -goi and Email Monks
http://bit.ly/1NzL7Kr

Important news for Event Marketers : Here’s how your bespoke event newsletter could look … Call 01784 434 412

https://t.co/ZTYHnbrIWo How your event bespoke newsletter could look. https://t.co/Z6E9yWl9T3 Will Corry (@slievemore) November 16, 2015
http://bit.ly/1NzFDPM

#SMWF is excited to announce the launch of #DMWF – Digital Marketing World Forum

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing. Events : #SMWF launches #DMWF Digital [more ]
http://bit.ly/1STlx7F

Congratulations on a fab launch @babyville .. with Nikki Fox

Celebrating the birth of Babyville For more information visit www.babyville.co.uk or email Nikkifox@babyville.co.uk. Babyville, the baby and parenting consumer division of Clareville Communications has celebrated its official ‘birth’ after a two year gestation period. The ‘birth’ was marked by a launch party for clients, suppliers and press and featured exclusive, new research on the consumer habits of [more ]
http://bit.ly/1SvFj8t

Someone just cycled to the Bataclan in Paris to play 'Imagine' on the piano

Someone just cycled to the Bataclan in Paris to play Imagine on the piano https://t.co/3jsOiJlCjT pic.twitter.com/P5SS8QN7kk The Independent (@Independent) November 14, 2015
http://bit.ly/1WZYOY7

Laughter Spot : “I was with him when he took his last breath”

A bishop goes to visit one of his priests who is in hospital. The bishop notices all the medical equipment attached to the priest and kneels by his bed to pray. The sick priest motions to a pad and pen on the side table. The bishop hands the priest the pad and pen, who then [more ]
http://bit.ly/1YbG2zn

All about the google campus for Mums and Dads

Inside London s Google Campus for Mums and Dads https://t.co/WtjsuSY1wF Will Corry (@slievemore) November 15, 2015
http://bit.ly/1YbG2zl

5 great takeaways you can make for under £5 … Shopitize

Five Epic Takeaways You Can Make for £5 or Less! https://t.co/fdADihO8bj Will Corry (@slievemore) November 15, 2015
http://bit.ly/1YbG2zj

Your cat is not a thrilled as you are when you dress it up in Christmas costume

The #SaySorry campaign, by adam&eve/DDB, Australia suggests that you make it up to your cat by saying sorry with an abundance of Temptations cat treats. (Not noted in the ad is that you might even indulge your cat with a Temptations Snacky Mouse – a fun, bobble toy that dispenses Temptations Treats as your cat [more ]
http://bit.ly/1H2RFVf

Women for Women Video : Barbie – Imagine the Possibilities

Hidden cameras capture real reactions to girls imagining everything they might one day become. Okay. This whole video is so cute. At first I watched it as an ad, but then I HAD to go back and watch the whole thing over again bc it was just that adorable
http://bit.ly/20TlX37

“Ho, Ho, Ho …A very special Christmas present for your company – your own bespoke newsletter”

You can get your own bespoke newsletter for only £85 per issue.. call 01784 434 412 https://t.co/3Uem7UnF5n .. pic.twitter.com/gKlKRwQCKK — Will Corry (@slievemore) November 14, 2015
http://bit.ly/1Lfp7Tr

Search Marketing Event : SMX is returning to London … Super Early Bird Rates available until February 2nd .. Save up to £500 – register today!

SMX is returning to London – save the date! Search marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX, and you’ll get it right! Register NOW Immerse yourself in three days of SEO, SEM and Online Marketing sessions and you’re guaranteed [more ]
http://bit.ly/1MIj6nF

21 places to find social media content that your followers will appreciate

http://snip.ly/uQMa Are you struggling for time to maintain a blog but still want to provide some helpful content to keep your social media followers interested? You need to set up a schedule to share other peoples content. Twelveskip have put together this infographic which shows 21 places to find that content, then why not use [more ]
http://bit.ly/1Md8A6g

Video Laughter Spot : Probably the cleverest Christmas ad this year

In the Christmas ad line up this year, there are epic brand films, heartstring tugging children, extreme skiing and a whole collection of reminders that Christmas so often doesn’t go to plan. BETC’s ad for Canal+ nestles into the imperfect Chrissy collection, subset crappy Christmas gifts. But, like all great creative work, it has a [more ]
http://bit.ly/1Md8A6c

Laughter Spot – 5 costly translation mistakes made by businesses

Top  business translation blunders: Pepsi Brings Your Ancestors Back From the Grave Business translation, Linguagloss BlogForeign markets, global marketing, mistakesadmin In today’s globalised business culture, high quality translation services are now in constant demand. Translation services enable businesses to effectively position their products in foreign markets, taking cultural differences into consideration in order to maximise profits. However, when [more ]
http://bit.ly/1MbizsO

Making the daily commutes of millions of Londoners a lot more fun

Post-it notes on London Underground designed to make you smile If you travel by Tube, here s something to smile about. Post-it notes are popping up on London Underground with one simple aim to make you smile.
http://bit.ly/1MbiwgH

New ‘World Media Awards’ are first to celebrate international content-driven advertising

The World Media Group has launched  the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach. Nicolas Sennegon, President of the World Media Group and Global Managing Director at The Economist, explains, “There are many highly creative media campaigns being [more ]
http://bit.ly/1GZTgv3

In the education industry? …. What will happen to your 2015 graduates? We shed some light / adconnection

Graphic by Shutterstock In the #education industry? What will happen to your 2015 graduates? We shed some light: https://t.co/UolU9ydeVa pic.twitter.com/uozSXxFefr — adconnection (@adconnectionUK) November 9, 2015
http://bit.ly/1O6f07T

eBay Advertising launches new ‘predictive targeting’ tool for reaching parents

eBay Advertising launches new ‘predictive targeting’ tool for reaching parents https://t.co/FERTXxUJbP pic.twitter.com/oeVLnSOzC0 Will Corry (@slievemore) November 13, 2015
http://bit.ly/1O6eXch

eBay Advertising launches new ‘predictive targeting’ tool for reaching parents

Image
·The first in a new series of Advanced Targeting segments set to improve shopper experience and increase advertising ROI ·Pilot campaign shows a two-fold increase in ad effectiveness
London, 12 November, 2015 - eBay Advertising today announced the launch of a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on ebay.co.uk
The product - available from today – will use insight from eBay’s 18 million monthly unique users to enable brands to engage with shoppers in a hyper-relevant way with minimal wastage. Using search and purchase insights it segments shoppers into five distinct stages of early parenthood - expectant parents; new parents; tiny tot parents (those with children up to two years old); toddler parents (with two and three year old children); and pre-school parents (those with 4+ year old children).

5 reasons your small business blog is failing miserably … Brett Relander

5 Reasons Your Small Business Blog Is Failing Miserably https://t.co/rHZurOXQns pic.twitter.com/v7WHpWNQDm Brett Relander (@BrettRelander) November 12, 2015
http://bit.ly/1O5RojQ

NewVoiceMedia’s cloud technology pays dividends to most disruptive force in UK EPOS industry

NewVoiceMedia, a global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that Epos Now has transformed its customer experience with its ContactWorld for Service solution. Since deployment, the UK s largest independent electronic point of sale (EPOS) supplier, has experienced growth of 350 percent and calls have increased [more ]
http://bit.ly/1QklUd9

Breaking news … Massive “very challenging” problem for Rolls Royce

Rolls-Royce shares plunged 18 percent as the maker of plane engines warned weaker demand would hit profits. Shares fell in trading Thursday to 121.50 pence after Rolls CEO Warren East described the outlook for 2016 as very challenging. East described the speed and magnitude of change as being significant and shows how sensitive parts of [more ]
http://bit.ly/1PpO5Hj

Increase purchase intent by 24% – just by touching the ad

#Statoftheday: Touching #print ads increases purchase intent by 24% https://t.co/ZQYRNmUsg1 pic.twitter.com/97INTj5S8Z Newsworks_UK (@newsworks_uk) November 11, 2015
http://bit.ly/1PpO32a

A giant android smartphone at the Times, the Sun and the Simplifiers .. Giant iTab

A giant android smartphone now @NewsUK @NewsUK_Sales @jlrobinson57 tech bar showcasing @thetimes & @TheSun apps pic.twitter.com/MWZBEfNLNb — Giant iTab (@TheGiantiTab) November 3, 2015 Catching up w friends at @TheGiantiTab at #ETL15 love seeing their latest products used at lots of booths here! pic.twitter.com/79qWrMXSnR — The Simplifiers (@TheSimplifiers) November 11, 2015
http://bit.ly/1PpI79v

Have you ever felt overwhelmed by all the LinkedIn communications you receive?… Christine Hueber

By Christine Hueber Leave a Comment Overwhelmed by all the LinkedIn communications you receive? You’re not alone…trust me!  And the good news is that it’s changing.  According to LinkedIn, they are now sending 50% fewer emails than they were a few months ago.   Here’s what else is new… A new LinkedIn communications platform for email, notifications, mobile and SMS [more ]
http://bit.ly/1Mpf9jX

1980s kids’ TV characters revived for storybook supporting children in hospital ..Rawnet

Ex-footballer Matt Le Tissier among the first to read it to daughter Ava An interactive charity book featuring ’80s children’s TV show favourites has launched for Ronald McDonald House Charities – the independent charity that provides free ‘home away from home’ accommodation to enable families to be close to their sick child in hospital. It [more ]
http://bit.ly/1kpmV6M

1980s kids’ TV characters revived for storybook supporting children in hospital

Ex-footballer Matt Le Tissier among the first to read it to daughter Ava An interactive charity book featuring ’80s children’s TV show favourites has launched for Ronald McDonald House Charities – the independent charity that provides free ‘home away from home’ accommodation to enable families to be close to their sick child in hospital. It [more ]
http://bit.ly/1kpmV6M