GREYHOUND EMBARKS ON DIGITAL TRANSFORMATION STRATEGY WITH NEW WEBSITE BY REALISE


Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise. Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting [more ]
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