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Showing posts from March, 2016

Putting the Store Associate at the Heart of the Retail Experience

eCommerce has dominated investment in recent years, as retailers have embraced innovative mobile and web technologies to transform the relevance and personalisation of the user experience. Having created a new level of customer expectation, retailers are now looking again at the store estate and assessing how best to drive value from this hugely expensive channel. [more ]
http://bit.ly/1M2WMY6

Ad sales show huge growth in engagement and branding campaigns

Rich media, engagement and content marketing formats now account for two fifths (40.84 per cent) of campaigns booked through Vibrant Media’s UK head office, according to the original native ad company’s 2015 figures. These figures incorporate all of Vibrant Media’s “International” ad sales, accounting for revenue from all countries except the USA and Canada. Since [more ]
http://bit.ly/1M2WOz0

Beko launches brand new global communications platform

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’. The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern [more ]
http://bit.ly/1M2WOyY

Steel workers : Why are the two unions (Community and Unite) not working together?

Red Len’s Steel Shaft on @guidofawkes https://t.co/ukJx4C5ayS pic.twitter.com/l3Wa57k1Ys Will Corry (@slievemore) March 31, 2016
http://bit.ly/1RrKGYK

Big Blunders : Fury as Lottery bosses admit they published the WRONG winning numbers

Fury as Lottery bosses admit publishing WRONG numbers for £19m draw https://t.co/JmeQeJpamt pic.twitter.com/Ki6DYfb79e — Will Corry (@slievemore) March 31, 2016 Embarrassing balls-up saw wrong Lucky Stars numbers published online Users were furious about mix up which may have left winners out of pocket Lottery bosses apologised and vowed all winning tickets have been fixed Eagle-eyed [more ]
http://bit.ly/1RrKGYI

Laughter Spot : The one about the nun who walked into a local Hooters

A nun, badly needing to use to the restroom, walked into a local Hooters. The place was hopping with music and loud conversation and every once in a while the lights would turn off.’ Each time the lights would go out, the place would erupt into cheers. However, when the revelers saw the nun, the [more ]
http://bit.ly/1UEcwna

Discovery Networks and their nine-month deal with Renault

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming. The six-figure sponsorship begins on 1 April and will see Renault idents appear on adventure shows on Discovery Channel, Quest and DMAX, including Robson Green’s Australian Adventure and Marooned with Ed Stafford. Six different 10-second idents, created [more ]
http://bit.ly/22QMxxh

[PR] …. Cadbury, Cumberbunnnies, Chocolate Bar, Dr Oetker’s, Chocolate of Thrones plus recent stories from Hotcow

Cadbury, Cumberbunnnies, Dr Oetker’s, Chocolate of Thrones, Chocolate Bar https://t.co/A3rwdd6Ab0 pic.twitter.com/K59t75mwAd Will Corry (@slievemore) March 31, 2016
http://bit.ly/1RryNBS

Cadbury, Cumberbunnnies, Dr Oetker’s, Chocolate of Thrones, Chocolate Bar - the best Easter PR moments for 2016

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Chocolate. Rabbits. Eggs.  Via Taylor Herring When it comes to PR ideas at Easter time it can be difficult to escape the tried and tested. Some companies embrace the classics and execute the campaigns perfectly, others give those traditional elements a cheeky twist, while others eschew the expectations and approach Easter PR from the left field.  This is a collection of the best Easter PR moments for 2016.

More PR articles from Hotcow Experiential

Is this the sleaziest dating show yet?

C4 launch show for couples and singles to be set up in a THREESOME https://t.co/k8k2oS9Uov pic.twitter.com/PLDdw9eTbm Will Corry (@slievemore) March 30, 2016
http://bit.ly/1ZKBtN1

Movers and Groovers : Morar gears up for future with new management line up

Morar, the research and insight consultancy, has today unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the [more ]
http://bit.ly/1UU4QwR

Always evolving: Heart Internet launches new website and brand identity

Heart Internet, the UK’s largest reseller hosting company, today announced its new brand identity and website relaunch. This relaunch further positions Heart Internet as a business enabler, helping customers to increase efficiency and offer state of the art website design. Heart Internet is the first web hosting company to offer a fully virtualised solution which [more ]
http://bit.ly/1UU4Rkk

‘A Place for Creation’ Ignites Creative Passions with Brand New Members’ Inspiration Hub

A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be. The site is already an expanding news, media, social and coaching platform with a deep-rooted passion [more ]
http://bit.ly/1UU4Rkc

Morar gears up for future with new management line up

Morar, the research and insight consultancy, has today unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the [more ]
http://bit.ly/1UU4QwR

Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR

Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR https://t.co/gQCUyqMj3z pic.twitter.com/oZchhDH83F Will Corry (@slievemore) March 30, 2016
http://bit.ly/1pJNWnm

Laughter Spot : “The one about the elite poultry farmer”

Subject: Prostitute s tax returnA woman walks into an accountant s office and tells him that she needs to file her taxes.The accountant says, Before we begin, I ll need to ask you a few questions. He gets her name, address etc. And then asks, What s your occupation? I m a prostitute, she says.The accountant is somewhat taken aback and says, Let s [more ]
http://bit.ly/1SvSUOj

2 free tickets to Conversion World 2016 + loads of CRO books

2 Free tickets to Conversion World 2016 + loads of CRO books on @conversionworld https://t.co/VehCAz7NsZ pic.twitter.com/pcEKua0GG8 — Will Corry (@slievemore) March 30, 2016 Win 2 free tickets to Conversion World 2016 conference. (already bought a ticket? If you win, you will get a refund) You will also win the best CRO books out there written [more ]
http://bit.ly/1pJwwax

Bitcoin the future of retail, with a fifth of UK businesses predicted to trade in digital currencies by 2020

A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020. That’s according to the recently launched Beyond Digital report from Infomentum, which examines how new technologies are expected to change UK workplaces over the next five years. According to the report, a third of [more ]
http://bit.ly/25u3yMI

Eyeota and Rocket Fuel announce partnership

Eyeota – the global leader for local audience data – and Rocket Fuel, a leading Programmatic Marketing Platform provider, have announced a global partnership. The partnership means that Eyeota’s data segments will be available in Rocket Fuel’s Programmatic Marketing Platform, so advertisers worldwide can target specific audiences for online advertising. Rocket Fuel offers brands, agencies, [more ]
http://bit.ly/25u3wUU

‘Hair-brained’ idea snubbed by BBC’s Dragons’ Den set to make a whopping £100m fortune

‘Hair-brained’ idea snubbed by BBC s Dragons Den set to make founder £100m | https://t.co/OjkiQdfEK1 pic.twitter.com/wc7r7PITbo Will Corry (@slievemore) March 29, 2016
http://bit.ly/1UZh9Xn

Video : Bridget Jones is back – 100 percent pregnant and only 50 percent sure who the father is

British publishing executive Bridget Jones is back for a third installment of the series based on the fictional columns of Helen Fielding. Bridget Jones s Baby, directed by Sharon Maguire, finds Bridget (Renée Zellweger) forty-something and single after her divorce from Mark Darcy (Colin Firth). When she meets a handsome American (Patrick Dempsey), her love life [more ]
http://bit.ly/1RGTGVr

Movers and Groovers : Revlon has hired former Colgate-Palmolive executive Fabian T. Garcia

Revlon is getting a makeover after announcing it has hired former Colgate-Palmolive executive Fabian T. Garcia as its new president and chief executive. Revlon has been on the hunt for a new boss after Lorenzo Delpani revealed last month he would be stepping down for personal reasons. The company has struggled over the last year, its [more ]
http://bit.ly/25suvQX

Track the end to end journey of the businesses visiting your website … Lead Forensics

Close sales leads you never knew you had Free Trial https://t.co/sT9y7USStd https://t.co/sT9y7USStd pic.twitter.com/4LnCaRRtHg Will Corry (@slievemore) March 28, 2016
http://bit.ly/1WSAKaN

Laughter Spot : “The one about the blonde and the brunette in an elevator”

A blonde & brunette are in an elevator. On the third floor a man gets on who s just perfect: 3-piece suit, great build with a nice butt. Unfortunately, they both noticed, he had really bad dandruff. The man got off on the 5th floor. Once the doors closed the brunette turned to the blonde and [more ]
http://bit.ly/1WSziVN

[Laughter Spot] … Which one of these women was to be her future daughter-in-law?

A man from Manchester met a wonderful woman and became engaged to her. He called his mother to share his good news with her. He arranged to have dinner with his mother that evening so that she could meet his fiancee. When he arrived at her home, he brought along three women a blonde, [more ]
http://bit.ly/1pEKTNi

Boris Johnson is close to carrying all before him – He is like a hurricane far out to sea

It s time to get used to the idea of living under Prime Minister Boris Johnson https://t.co/xOGiLv2s1J pic.twitter.com/VytRcsHdu4 Will Corry (@slievemore) March 27, 2016
http://bit.ly/1RmlwKV

Laughter Spot : “Honey – I left my keys in the car and it has been stolen”

My husband has scolded me many times for leaving the keys in the ignition. My theory is the ignition is the best place not to lose them. His theory is that the car will be stolen. As I burst through the door, I came to a terrifying conclusion. His theory was right. The parking lot [more ]
http://bit.ly/1RmlwKT

Great Little Trading Co. to launch Flagship Store, opening April 2016

Great Little Trading Company, will be opening its doors to the public from 29 April 2016 in a unique showroom which is tailored towards children and happy family homes. www.gltc.co.uk Great Little Trading Co (GLTC), is bringing its unique collection of award-winning children’s furniture, toys and interior decor to the High Street with the opening of [more ]
http://bit.ly/1XVAasW

Movers and Groovers : Omobono bolsters senior team, with six new hires

Omobono has taken on six new hires, building on the agency’s continued success and rapid international expansion. Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. [more ]
http://bit.ly/1VO1aMv

Discover why good B2B data is so valuable to your business : Exclusive download available

B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need? Our eBook will help you navigate the path to successfully purchasing the data [more ]
http://bit.ly/1RrMwFs

Laughter Spot : “Visiting her doctor with a request about her husband”

Laughter Spot : “Visiting her doctor with a request about her husband”
http://bit.ly/1LOIcmG

Movers and Groovers : RadiumOne appointments boost programmatic expansion in Nordics

Global programmatic business RadiumOne continues its expansion in the Nordics with two senior executive appointments. Christian Thu joins as Commercial Director for Norway from Schibsted, the country’s largest publisher. There he held commercial responsibility for E24 & Dine Penger, their market-leading economic and digital titles. He will report to Managing Director, Ketil Oye, who established [more ]
http://bit.ly/22BVISl

Report : High-value mobile users drive 85% of app revenue / RadiumOne

An analysis of app usage on over 100 million smartphones and tablets by RadiumOne reveals that high-value users account for just 17% of the audience but 85% of app revenue and, consequently, what the 3 key things marketers can do to find these high-value users to increase app revenue. Anyone interested in the full report [more ]
http://bit.ly/22BVGtw

Introducing … “Superb lead generation that your sales executives can turn into new business” … Lead Forensics Free Trial

Close sales leads you never knew you had When a whopping 98% of B2B web visitors don t make an enquiry, you could be missing out on leads that are in the market to buy. Turn website visitors into sales leads by uncovering exactly what they looked at on your website and for how long, and [more ]
http://bit.ly/1q5NGj1

PR .. “In digital space, no one can hear a PR scream” … Ian McCawley, MD Acuity PR in B2B PR Blog

PR .. it’s what you say and who you say it to .. Ian McCawley, MD Acuity PR https://t.co/GX2ljeEaZH pic.twitter.com/iZipSdoExp Will Corry (@slievemore) March 25, 2016
http://bit.ly/1oaRbTS

In the modern PR landscape it’s what you say and who you say it to – not how loud you say it – that matters / Ian McCawley is Managing Director of Acuity PR

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Making noise isn't the same as making music! 

Acuity's Ian McCawley explains the flaws of "vanity" PR. 

In a world festooned with communications channels, PR professionals have to make their campaigns shout louder than ever if they are to be heard by the right people. Untargeted, irrelevant work simply reverberates around the digital universe, falling on deaf ears. I’m sure it’s dawned on you by now that yelling through a loudspeaker to whoever might be paying attention no longer works for us folks in B2B PR.

“70% of change projects do not achieve desired outcomes, in fact, 52% fail with no evidence of change”

How To Lead And Manage Change Research points to a frightening conclusion  Leading and managing change initiatives are exceedingly difficult. Typically, 70% of change projects do not achieve desired outcomes, in fact, 52% fail with no evidence of change and in many cases, long-term damage to the organization. Given these grim statistics, Richardson takes [more ]
http://bit.ly/1Mo5vE7

Top salespeople spend two hours a day on social media – and it’s good for business

New research announced today by professional network LinkedIn has revealed that UK salespeople spending up to two hours a day on social media could be more likely to hit their targets compared to their less social colleagues. In a survey of more than 1,000 UK sales and business development professionals, more than a fifth (21 [more ]
http://bit.ly/1q3OhSk

Football Manager unveiled as latest Carling iPint partner

Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which [more ]
http://bit.ly/1q3OfKq

Domino’s launches the latest greatness campaign; so tasty the mouth boggles – created by Iris

Domino’s is all about Greatness, and this month the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from Iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the [more ]
http://bit.ly/1q3OhC0

Laughter Spot : Three favorite jokes from Ireland’s favorite comedian – Dave Allen

Fathers and daughters There’s an interesting thing between parents. Fathers and daughters and mothers and sons. The girl will bring the boy home for you to meet and because you’ve talked in liberal terms all your life you have to kind of follow this through. “Daddy, I’d like you to meet Paul.” Hello Paul. “Uggggg.” [more ]
http://bit.ly/1PsPozK

Exponential launches AERO technology in EMENA

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time [more ]
http://bit.ly/1PsPozD

Laughter Spot : The best dressed mother of the bride ever!

Jennifer s wedding day was fast approaching. Nothing could dampen her excitement, not even her parents nasty divorce. Her mother had found the PERFECT dress to wear and would be the best dressed mother of the bride ever! A week later, Jennifer was horrified to learn that her father s new young wife had bought the exact [more ]
http://bit.ly/1XPcpTA

“Understanding that next best click” – Bas van den Beld talks Conversion World .. 40% discount with the code ‘CROmarketingblog’

The next speaker in the interview series leading up to Conversion World 2016 is Bas van den Beld. More articles on Conversion World HERE >>>> Bas van den Beld is the Founder of State of Digital.  Bas will be presenting his Keynote session on the topic “Getting to the next best click” on Day 2 of Conversion [more ]
http://bit.ly/1Zvd9yt

Giant iTab wins best digital signage award – ISE Award Winner

Giant iTab wins best digital signage award - ISE Award Winner

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Giant iTab write ... With over 65,000 attendees & 1,100 exhibitors, ISE remains the definitive choice event for international AV and systems integration professionals. 
It gives us great pride to be recognised as an ISE Award Winner and cements our reputation as providers of one of the best showcase products and techniques within the Digital Signage Industry today.


Correction : Police reveal ‘the man in white’ is STILL on run

This report  has turned out to be false.  Police reveal the man in white is STILL on run Brussels fugitive Najim Laachraou  - a terrorist known as the man in white has been arrested in a suburb of the Belgian capital, it has been claimed today. Laachraoui is a master bombmaker suspected of rigging [more ]
http://bit.ly/1S5Gytr

Case Study : How Trent Furniture increased SEO revenue by 139%

Trent Furniture is a leading UK supplier of quality contract furniture including furniture for pubs, bars, restaurants, hotels, cafes and clubs. SEO traffic to the Trent Furniture website had plateaued and there had been little growth in recent months. There were indications that a Google penalty or suppression was holding the site back. The [more ]
http://bit.ly/1S5Gyty

Clarks teams up with Disney for Easter Zootropolis campaign

Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th. The campaign, which will run across TV, Digital, Cinema and In-store, follows the success of 2015’s Clarks and Disney [more ]
http://bit.ly/1S5Gytv

Breaking News : The man in white caught in Brussels

Brussels fugitive Najim Laachraou  - a terrorist known as the man in white has been arrested in a suburb of the Belgian capital, it has been claimed today. Laachraoui is a master bombmaker suspected of rigging up the suicide vests that helped kill 34 in twin attacks yesterday. Brussels bombmaker Najim Laachraoui known [more ]
http://bit.ly/1S5Gytr

The stage is set for Firestone!

Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before [more ]
http://bit.ly/1Uk7P1Y

Laughter Spot : “The one about the Irishman stumbling through the woods, totally drunk”

An Irishman is stumbling through the woods, totally drunk, when he comes upon a preacher baptizing people in the river. He proceeds into the water, subsequently bumping into the preacher. The preacher turns around and is almost overcome by the smell of alcohol, whereupon, he asks the drunk, Are you ready to find Jesus? The [more ]
http://bit.ly/1Uk7NXI

Women lead the charge over last-minute men in Easter shopping

Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter. Based on data from last year, Bing Ads expect 60 per cent of all Easter related retail searches to be made from [more ]
http://bit.ly/1Uk7NXG

[Laughter Spot] … A woman was pregnant with triplets

A woman was pregnant with triplets.  She was robbed and shot three times in the stomach . A bullet hit each child. Relax and enjoy our back library of Laughter Spots The children were ok and the doctors thought it was more risky to try and remove the bullets than it was to leave them in. [more ]
http://bit.ly/1RjquH8

[Research] Understanding behavioural economics – back to basics – Future Thinking

It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references. The research industry as a whole has been developing its understanding of Behavioural Economics [more ]
http://bit.ly/1ZqO6N4

[Research] .. What is Behavioural Economics? ... Exclusive download from Future Thinking

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Understanding Behavioural EconomicsBack to basics
It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring….There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references.
The research industry as a whole has been developing its understanding of Behavioural Economics for a number of years now, and the momentum continues to gather, with new methodologies evolving all the time.

Future Thinking Research : Introducing iHUT – Guiding product innovation to create the ideal proposition

Future Thinking Research : iHUT innovation, NPD and brand research https://t.co/LtHcpoKAWS pic.twitter.com/LSsBh1aBe3 — Will Corry (@slievemore) March 22, 2016 Introducing iHUT innovation in in-home product testing:https://t.co/FS1Tmo42jS #innovation #research #productdevelopment Future Thinking (@FutureThinkHQ) March 17, 2016 More research articles, case studies etc. from theMarketingblog HERE>>>>
http://bit.ly/1o48TYY

Future Thinking Research : iHUT and the increasingly important role of behavioural economics within innovation, NPD and brand research

Future Thinking Research : iHUT innovation, NPD and brand research https://t.co/LtHcpoKAWS pic.twitter.com/LSsBh1aBe3 — Will Corry (@slievemore) March 22, 2016 Introducing iHUT innovation in in-home product testing:https://t.co/FS1Tmo42jS #innovation #research #productdevelopment Future Thinking (@FutureThinkHQ) March 17, 2016 More research articles, case studies etc. from theMarketingblog HERE>>>>
http://bit.ly/1o48TYY

Burning drives earning: the importance of choice in rewards

New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning). The survey by Collinson Latitude was undertaken to better understand the impact of redemption stores [more ]
http://bit.ly/1o3WGnf

The changing face of modern Britain – as revealed by 850 billion Facebook & Twitter posts

A new report from Crimson Hexagon, a business intelligence company specialising in analysing and interpreting social media ‘big data’, has revealed how British culture is fundamentally changing. Since 2010, 850 billion social media posts reveal that people in UK are more tolerant towards commuting, are ditching fast food for home cooking and the average British [more ]
http://bit.ly/1o3WHHV

HonestJohn.co.uk named Best Automotive Website at Newspress Awards

HonestJohn.co.uk has been crowned Best Automotive Website by a panel of industry judges at the inaugural Newspress Awards, beating carmagazine.co.uk, evo.co.uk and carbuyer.co.uk. A total of 22 awards were handed out to motoring journalists, press offices and publications. The panel of judges, which included Daily Mail Motoring Editor Ray Massey, BBC Radio 5 Live presenter [more ]
http://bit.ly/1o3WHHT

[Laughter Spot] : The one about the overweight blonde

A blonde is overweight so her doctor put her on a diet. I want you to eat regularly for two days, he tells her. Then skip a day and repeat the procedure for two weeks. The next time I see you, you’ll have lost at least five pounds. When the blonde returns, she s lost nearly four [more ]
http://bit.ly/1RfmTd3

The big brands have spoken: quality not quantity comes out on top

A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out. In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now [more ]
http://bit.ly/22yQwen

Spring is in the air with continued strong sales for online shopping Clothing

According to the latest figures from the IMRG Capgemini eRetail Sales Index the strong sales experienced at the start of the year have continued, with online sales in February recording an 18% annual growth; representing £8.9 billion spent. While the increase was building on a disappointing February in 2015 (when growth was just 8%), the [more ]
http://bit.ly/22yQwel

Shopitize extends reach to 25 million through partnership with Johnston Press

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press. The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites,  a smarter way to build brand loyalty with its readers through a range of [more ]
http://bit.ly/22yQwej

Best practices for converting traffic into leads, including calls-to-action, landing pages, and forms …. [Download E-book]

What does it really take to have a great website that drives visitors, leads and revenue?  [Download E-book] Special exclusive to theMarketingblog. An extensive checklist of website must-haves for success. Download your check list here>.. We all know how important a website is to a business s online strategy, but what does it really take [more ]
http://bit.ly/1pF6MNe

Check the TX March Newsletter / Coming soon exclusive interview with TransgressiveX’s Nadim Sadek

TX March Newsletter https://t.co/5XVnypA7pE pic.twitter.com/L0NpqBW10C — Will Corry (@slievemore) March 21, 2016 Coming soon in this blog an exclusive interview with TransgressiveX s Nadim Sadek. TransgressiveX (TX) @TransgressiveX is a brand measurement and optimisation agency, delivering forensic brand guidance. Based in Kensington, London, it operates globally with a number of blue chip clients, having notably been appointed [more ]
http://bit.ly/1R9D5xM

ECR rolls out next generation international ticketing solution with Big Bus

ECR has today announced the roll out of its latest ticketing solution for Big Bus across six countries, following a successful six-year relationship. The updated system, currently being implemented within the company’s longstanding territories Dubai, Hong Kong, Vienna, Rome, London and Paris, has been designed to automate the entire ticket sale process including taking credit/debit [more ]
http://bit.ly/21zuINw

Superhouse, designers of bespoke luxury homes for the super rich, partners with Vertical Leap for digital marketing

Superhouse, the designer of contempory, luxury private houses for the world’s super rich, has appointed Vertical Leap www.vertical-leap.uk to deliver a digital campaign that includes SEO, content and social media marketing. Superhouse provides a bespoke service for this market segment, designing homes with the same tailor-made approach applied by creators of the world’s super yachts. [more ]
http://bit.ly/1TU8mXI

London & Partners Scoops Top Prize at Inaugural World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world. [more ]
http://bit.ly/1TRO0OJ

Senseless searching risks UK businesses millions of pounds

New research by ResearchExchange.com, the world’s first digital platform that connects buyers and suppliers of market research, reveals that businesses are limiting their potential to succeed and inhibiting creativity by working with a limited pool of suppliers. Two fifths of businesses (42 per cent) work with only one supplier of market research and two thirds [more ]
http://bit.ly/1MpbNhb

Q Magazine and the 1975 team up for collector’s edition featuring an exclusive 7-inch vinyl

Q Magazine, Britain’s best-selling modern music magazine, has joined forces with The 1975 to create a unique exclusive package that will be made available directly to the band’s fans. The package includes a special edition of Q Magazine The 1975 Q Collector’s Edition featuring an exclusive coverline-free cover designed in conjunction with the [more ]
http://bit.ly/1pKWhYq

Laughter Spot : The one about the snake with a frog in his mouth

I went fishing this morning but after a short time I ran out of worms. Then I saw a cottonmouth snake with a frog in his mouth.Frogs are good bass bait. Knowing the snake couldn’t bite me with the frog in his mouth. I grabbed him right behind the head, took the frog, and put it [more ]
http://bit.ly/1pKWhYn

Four in five donors feel detached from charities they support

New research announced today suggests that four in five donors are not engaged with the charities that they support. The research, launched by Amaze One, Harvest and Boy on a Beach, surveyed 1,000 UK-based respondents. Those surveyed had to have supported at least one of the UK’s top 50 charities (as ranked by CBI) in [more ]
http://bit.ly/1pKWiLV

Time out partners with Nescafé for “seen before sunrise project”

Time Out Group, the trusted global brand for inspiring and enabling people to make the best of their city, today unveiled its Seen Before Sunrise campaign for Nescafé Azera Coffee to Go, a new premium barista style instant coffee. The Seen Before Sunrise Project features inspiring content that encourages busy Londoners to embrace their passions [more ]
http://bit.ly/1pKWiLN

Sky Media to use Yospace’s live ad insertion solution for Sky Go

The expansion of dynamic ad serving is a great benefit to advertisers, who are able to overlay ads aimed at selected audiences – whether conventional broad TV demographs, or precisely targeted Sky AdSmart audiences. Viewers prefer seeing more relevant ads too, with a November 2015 press release from Sky Media reporting that channel switching in [more ]
http://bit.ly/1pKPDRZ

Space brings the ‘Greatest Show on Turf’ to Cheltenham

Creative agency Space is bringing circus thrills to this year s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. The Greatest Show on Turf will target festival goers with fun circus style activation that aims to get them to download the Coral app, win [more ]
http://bit.ly/1UdAEwm

Have you ever arrived at your car to find a fine slapped across your windscreen?

If you have ever received a parking ticket you will know just how annoying it is to arrive back at your car to find the fine slapped across your windscreen, but have you ever thought about going down the appeals route and fighting the fine? The answer is probably no, as currently just 0.5 per [more ]
http://bit.ly/1UdafOY

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage [more ]
http://bit.ly/1RL6qe2

New marketing agency set to rock the MI sector

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers. The business boasts that it is founded by ‘passionate [more ]
http://bit.ly/1RL6qe0

Nigella pulls the plug on her TV company

Nigella pulls the plug on her TV company https://t.co/KkAYafUdIC pic.twitter.com/0v22MxEKU8 Will Corry (@slievemore) March 15, 2016
http://bit.ly/1RinduM

74% of companies who failed to meet revenue goals, didn’t know the number of monthly visits, MQLs or SQLs they needed

Download This Free Tool [Excel Spreadsheet]:   The B2B Lead Generation Calculator 74% of companies who failed to meet revenue goals, didn t know the number of monthly visits, MQLs or SQLs they needed. With this worksheet, you ll have the answers! Having a clear, measurable target is critical for any sales or marketing effort, but it s [more ]
http://bit.ly/1nKoQ6s

Laughter Spot : “The one about the pastor’s donkey”

The Pastor entered his donkey in a race and it won. The Pastor was so pleased with the donkey that he entered it in the race again and it won again. The local paper read: PASTOR S ASS OUT FRONT. The Bishop was so upset with this kind of publicity that he ordered the Pastor not [more ]
http://bit.ly/1nKoPQc

Guess what they are commenting on?

Dean Weller Installing the first personal fold-up Air Stewardess into the premium economy cabin. Chris Field Obviously as a man, I can t safely take part in this competition Simon Hill Extra legroom please Simon Hill If we experience any turbulence, please follow the safety intsructions Dean Weller The new space saving options on Virgin flights [more ]
http://bit.ly/1QYhAwc

Laughter Spot : “The one about the sperm count for the physical exam”

An 85-year-old man had to take a sperm count for his physical exam. The doctor gave the man a jar and said, Take this jar home and bring back a sample tomorrow. The next day the 85-year-old man reappeared at the doctor s office and gave him the jar, which was as clean and empty as [more ]
http://bit.ly/1QYhAfU

Who are Gen Z? – Infographic created by marketing agency OLIVER

Who are Gen Z? – Created by marketing agency OLIVER

Mobile VR allows travellers to try before they fly

Thomas Cook Airlines new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [www.thomascookairlines.com/fantasyflight] that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their [more ]
http://bit.ly/1piGuPR

Logic Instrument launches business tablet for €349

Logic Instrument presents the Logic 116 Pro, which combines the advantages of tablets and the functionality of a laptop. With its latest development, the specialist for rugged mobile computer presents for the first time a tool dedicated to enterprises that wants to equip their sales force with a Windows 10 tablet that is at the [more ]
http://bit.ly/1M1PxiL

360º Virtual Reality Thomas Cook Airlines Fantasy Flight

Thomas Cook Airlines new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [www.thomascookairlines.com/fantasyflight] that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their [more ]
http://bit.ly/1piGuPR

Clarks shoe scion seeks cash for ‘barefoot’ step through Crowdcube

Vivobarefoot, a maker of barefoot shoes with patented ultra-thin soles, has launched a campaign to raise £750,000 on crowdfunding site Crowdcube. The company, which claims conventional shoes make your feet shoe shaped instead of foot shaped , has sold more than a million pairs of shoes since launching in 2012 and is growing at 30 per [more ]
http://bit.ly/1QQac9E

Laughter Spot : “5 year olds are asked what religious objects they have in their homes”

A teacher asks her class of 5 year olds what religious objects they have in their homes. One boy answers, We have a picture of a woman with a halo holding a baby and every day my mother kneels in front of it. The next little boy says, We have a brass statue of a [more ]
http://bit.ly/1pEtVPA

Laughter Spot : “The one about Donald Trump and his “red sisters and brothers”

Donald Trump was invited to address a major gathering of the American Indian Nation two weeks ago in upstate New York. He spoke for almost an hour about his plans for increasing every Native American s present standard of living. He referred to how he had supported every Native American issue that came to the news [more ]
http://bit.ly/1TVnPHv

Video : “Preparing for his last goodbye” Under Armour TV Commercial, ‘Rule Yourself’

.@MichaelPhelps prepares for his last goodbye in @UnderArmour s new ad: https://t.co/aRuH64YGVw #RuleYourself pic.twitter.com/tnJJ2VvZWZ iSpot.tv (@ispottv) March 9, 2016
http://bit.ly/1QOgnLh

Blunders : Promotional guerrilla marketing campaigns that have run amok … Hotcow

Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products. The reason they’re everywhere is that we all love getting something for nothing. And this is precisely why promotional giveaways are such a popular guerrilla marketing [more ]
http://bit.ly/1WgjZ98

A Day in the Life of the Samsung Galaxy S7 with Periscope

Today, tech21 will be taking the new Samsung Galaxy S7 for a spin around New York City, live streaming the activity with Periscope on @tech21official to mark the phone’s availability. This will include real time Twitter polls where followers can decide what famous New York site it will go next. We invite to check out [more ]
http://bit.ly/228DqUU

Q. Who is the hot ad girl in the Victoria’s Secret fragrance ad?

A. Romee Strijd The heavy beats of Jail Tree by Jenny Wood echo into the black and white footage of Victoria s Secret model Romee Strijd strolling by the ocean. With spring time approaching, she sports a denim jacket and lingerie while promoting xo, Victoria, the brand s fragrance.
http://bit.ly/228DnZr

Authorities move one step closer to making fake review writing illegal

As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and Skills efforts to clean up the Ratings and Reviews industry. A recent article revealed that [more ]
http://bit.ly/1RUBsCW

Video : Take the ‘next step’ with Lloyds – new campaign by adam&eve

Lloyds takes its next step in adam&eve brand debut https://t.co/H3Dhac7BeP pic.twitter.com/JIRdRB5tRF Will Corry (@slievemore) March 11, 2016
http://bit.ly/1TRHV5m

Are BBC’s old favourites getting a PC makeover?

Are BBC s old favourites getting a PC makeover? https://t.co/yxNIl16FxK pic.twitter.com/gbV1wcbmOf Will Corry (@slievemore) March 11, 2016
http://bit.ly/1QJlATt

Laughter Spot : “Sure is dark in here”

A man and a woman are having sex, when her husband comes home early. Quick, hide! she says, so the man grabs his clothes and jumps into the closet. The man hears the hushed voice of a young boy. Sure is dark in here.   Indeed it is, the man responds. I have a baseball, says [more ]
http://bit.ly/1QJlxXI

E-goi : New features: revamped contact and Autobot editing

E-goi : New features: revamped contact and Autobot editing. @plataformaegoi https://t.co/eeafG4Hddj pic.twitter.com/a1wPCQPITL — Will Corry (@slievemore) March 11, 2016 More about E-goi HERE >>>> Disclosure : theMarketingblog uses the E-goi platform for its award winning newsletters
http://bit.ly/1UXAR6f

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