Made in Britain? “Six-in-ten UK consumers say country of origin is one of most important factors in brand choice” … Nielsen Research

Made in Britain? Six-in-ten UK consumers say country of origin is one of most important factors in brand choice Consumers prefer global brands for electronics but local ones for food.   Six-in-ten British consumers say a brand’s country of origin is at least as important to them, on average, as factors such as its range, price, [more ]
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