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Showing posts from July, 2017

Latest : Does this mean all female MPs would wear bikinis?

Boris Johnson to be parachuted onto Love Island | NewsBiscuit https://t.co/ilLm5uTtcO pic.twitter.com/2hziyNJlPw — Will Corry (@slievemore) July 20, 2017
http://bit.ly/2vmW9ln

In every shape and size: Gadgets for everyone

Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them. Unless you’ve been living under a rock for the last few months, you might [more ]
http://www.themarketingblog.co.uk/2017/07/107095/?utm_source=rss&utm_medium=rss&utm_campaign=107095

LiveRamp Now Available To Publishers

Provides Publishers access to People-Based Marketing Budgets London, July 19 2017 LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands people-based marketing initiatives. In turn, marketers benefit from the [more ]
http://bit.ly/2uDl2M0

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations [more ]
http://bit.ly/2vCngsg

The Nerf Test Centre starts its nationwide tour

London: Hasbro toy brand, Nerf, has teamed up with multi-award-wining boutique brand experience agency, i2i Marketing, to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July. The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended [more ]
http://bit.ly/2vBiD1t

bigdog Fetches New Senior Hires; Significant Expansion of Creative Team

Full-service, integrated marketing agency bigdog’s Norwich office has made nine new hires, following a successful quarter of new client projects and wins. The hires will grow the Norwich creative team by 30%. Michael Howes joins as creative director, following an extensive period freelancing at bigdog. Drawing on his rich experience working on agency accounts including [more ]
http://bit.ly/2vBbYEH

NewVoiceMedia wins TMC’s 2017 Communications Solutions Products of the Year Award

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that its premier solution, ContactWorld, has received TMC’s 2017 Communications Solutions Products of the Year Award. TMC is a global, integrated media company and leading source of news for the communications and [more ]
http://bit.ly/2vxG8Zn

Netflix earnings call: user & engagement trends … contextual data from Verto

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion. However, Netflix is a subscriber additions story more than earnings and revenue numbers [more ]
http://bit.ly/2vwQCZ1

How to achieve a successful informatics strategy

How to achieve a successful informatics strategy Most companies will realise the importance of a clear business plan, implementing clear business and IT strategies.  However, data is fast becoming the key to business success, and a coherent data strategy is an essential part of this, with more and more businesses utilising such techniques. Data-driven strategies [more ]
http://bit.ly/2vxgOmf

Why matchmaking is the best way to increase sales

Stuart Galvin, business director, smp Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category. The [more ]
http://bit.ly/2vu2ZFb

Digital rewards : SwiftReceipt launches to revolutionise receipt validation in the UK

Latest :  SwiftReceipt, the fastest digital receipt validation service in the UK, launches today with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour and as little as 15 minutes delivering digital rewards (for example [more ]
http://bit.ly/2vtMskl

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology. There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals. Take McDonalds as an example, when walking into one of their restaurants customers are [more ]
http://bit.ly/2uuA9ak

Did they fall hook line and sinker for that student debt promise?

Did they fall hook line and sinker for that student debt promise?
http://bit.ly/2urta1R

The thirteenth Doctor Who … announcement on Sunday

Latest : ‘Doctor Who’ bosses have announced plans to reveal the identity of the actor playing the Thirteenth Doctor over the weekend. The BBC revealed plans to unveil the new Time Lord after the Wimbledon Men’s Final on Sunday (16 July), which is set to wrap up shortly before 6.30pm on BBC One. This news was [more ]
http://bit.ly/2vqxcEU

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise [more ]
http://bit.ly/2uowDyk

Laughter Spot : “Nothing on except his gun belt and his boots”

One day the sheriff sees Billy-Bob walking around town with nothing on except his gun belt and his boots. The sheriff says “Billy-Bob, what the hell are you doing walking around town dressed like that?” Billy-Bob replies “Well sheriff, it’s a long story!”Sheriff says he isn’t in a hurry and that Billy-Bob should tell the [more ]
http://bit.ly/2vlX7hc

Camilla officially named the UK’s most popular Love Islander

Data marketing and insights firm Hitwise has investigated the internet search data of over 3 million Brits to find out what we really want to know when it comes to the cultural phenomenon that is Love Island Camilla is the most popular contestant amongst Brits Online searches for fake eyelashes double thanks to the show [more ]
http://bit.ly/2vl18lT

The best and most useful WordPress plugins … exclusive eBook

The best and most useful WordPress plugins The best and most useful WordPress plugins … exclusive eBook by @slievemore on @LinkedInPulse https://t.co/E4VbZhuZC6 — Will Corry (@slievemore) July 14, 2017
http://bit.ly/2vjPtUf

Worst in the World! : If you are a PR at Sky how do you handle this headache?

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks Don’t Get SKY They Have The Worst Customer Service In The World by @BernardMarr https://t.co/qJ2luSegtL pic.twitter.com/bDFr7bl95C — Will Corry (@slievemore) July 14, 2017
http://bit.ly/2uly7Jy

Introducing – E-goi’s email marketing newsletter – 6 articles that count

Introducing E-goi’s email marketing newsletter 6 articles that count E-goi s New Email Marketing Newsletter enjoy //
http://bit.ly/2ulF0KV

Executive Health : Three in four people fear being overwhelmed by care bills

Three in four people fear being overwhelmed by care bills https://t.co/Id9mmFUNMp Will Corry (@slievemore) July 13, 2017
http://bit.ly/2vg3ORD

Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering. Over the past [more ]
http://bit.ly/2vfSa9t

Message for Millennials : Haagen-Dazs is trying to become cool again

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi. It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows. Read MORE >>>>>>
http://bit.ly/2vfYCNK

3 excruciating email blunders we never recover from

You’ve most likely fallen prey to a missent email at some point in your career (darn you, Reply All). While a quick “sorry!” follow-up is usually enough to quell any issues, sometimes that one email sent by accident can have bigger repercussions for your job or reputation—and five professionals are breaking down what happened when [more ]
http://bit.ly/2vgiq3I

Launch event announces UK hospitality and catering exhibition and media landscape change

H&C EXPO launch attracts guests from all over the UK The H&C EXPO officially launched yesterday at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’ Guests travelled from Scotland to take part and [more ]
http://bit.ly/2ui6Qrr

Laughter Spot : “The one about an unruly child”

Everyone has experienced an unruly child in a public place, but one man was so fed up by a child whining nearby that he took matters into his own hands to get revenge. The man, who shared his story on Reddit, said he was in a long line at Burger King when a mother and [more ]
http://bit.ly/2uhISN0

Have your content featured in www.themarketingblog.co.uk

Yes – you can have your content featured in www.themarketingblog.co.uk We can run your article as a sponsored story in theMarketingblog at a really low cost and with extra social reach including nearly 20,000 targeted Twitter followers. Here are some articles we created recently. Our clients were delighted with the results. Have a quick [more ]
http://bit.ly/2vfuNNq

Growth of personal assistant apps ‘spotty and sluggish’

Latest : The use of personal assistant apps on mobiles is stagnating / even decreasing, partly as people start to use standalone home devices such as Amazon’s Echo. It shows people are still exploring how to use AI-driven services as replacements for regular online activities and it’s not going to be clear for a while [more ]
http://bit.ly/2vfFrUp

September Events : Search Elite Manchester

Events : Some Might Say Search Elite Manchester https://t.co/L7NSm0vKl5 pic.twitter.com/bfB3TysWSI Will Corry (@slievemore) July 13, 2017
http://bit.ly/2uh3ncP

Looking for a job in marketing? Then we’ve put together a few hints and tips to help you

Job Search Advice for Recent Marketing Graduates. Looking for a job in marketing? Then we’ve put together a few hints and tips to help you. Look back First and foremost, when applying for your dream marketing role, make the most of what you’ve achieved. Take a look back at the work you’ve completed and put [more ]
http://bit.ly/2ue3tSw

Using updated SEO services to keep your business a step ahead

Unless you ve been living under a rock, or you re just not that up to date with Google policy and updates, you might not know that Google updates itself. A lot.  And, when it does, it spells trouble for your business’ SEO. Why? Because however successful your SEO is, every time Google issues an update, it [more ]
http://bit.ly/2udsGwk

Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor

Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor. Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and [more ]
http://bit.ly/2udJ2F1

How to make the most influential marketing decision: Developing a creative brand identity

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit. As CEO and founder of Amazon Jeff Bezos famously once said, “Your brand is what [more ]
http://bit.ly/2vbVe6s

WordPress Multisite can be your best friend or worst enemy

Click the book for more information In this insider’s guide, discover the 25 dos and don’ts of WordPress Multisite. This white paper alleviates the confusion of running a multisite network and teaches you:e your best friend or worst enemy. What multisite is What it is not Common use cases Best practices The dos and don’ts [more ]
http://bit.ly/2vbym7b

NewVoiceMedia named by Forbes as one of world’s top 100 cloud companies

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has for the second consecutive year been named in the Forbes 2017 Cloud 100, the definitive list of top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture [more ]
http://bit.ly/2v8rE1J

Theresa May refuses to ban zero hour contracts

Theresa May today ruled out banning zero hour contracts insisting it would hurt more people than it helps. The Prime Minister was responding to a major review of employment laws and vowed to extend best practice among employers to all workers. She said she wanted to make work secure but in an acknowledgement of [more ]
http://bit.ly/2v7IOwk

KFC and Robinsons team up to promote Wimbledon | PR Examples

KFC and Robinsons team up to promote Wimbledon | PR Examples https://t.co/ir5ZrtF0ZX pic.twitter.com/Eqe7F7D9VR Will Corry (@slievemore) July 11, 2017
http://bit.ly/2u8UZfm

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. Last year, more [more ]
http://bit.ly/2v76JMr

Navy Laughter Spot : Volunteer for retirement and get a bonus of £1,000 for every inch measured

The Royal Navy found they had too many officers and decided to offer an early retirement bonus. They promised any officer who volunteered for Retirement a bonus of £1,000 for every inch measured in a straight line between any two points in his body The officer got to choose what those two points would be. [more ]
http://bit.ly/2v7xLDr

The value of deals between the UK and the rest of Europe more than doubled year-on-year in the first six months of 2017

The value of deals between the UK and the rest of Europe more than doubled year-on-year in the first six months of 2017. Deals worth $32.5bn (£25.2bn) were announced in the first half of the year, up from $14.6bn in the same period of 2016. French and German companies, in particular, have been highly acquisitive [more ]
http://bit.ly/2u7KwRd

Communicator unveils Top 50 Human Marketers report

Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers. The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour. You can find [more ]
http://bit.ly/2u8ai7Z

5 ways technical brands can be exciting

Marketing technical products can be challenging. Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention. Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting. Hit those pain points If your [more ]
http://bit.ly/2u3nZ8i

The best and most useful WordPress plugins … exclusive eBook

The beauty of WordPress is in its flexibility, made all the more powerful by plugins. There are more than 40,000 free plugins, which have been downloaded more than a billion times, not to mention some great premium plugins with more robust functionality. With that many plugins, deciding which ones to install on your site may [more ]
http://bit.ly/2uYbyYG

Laughter Spot : Prove to me the difference between stopping and slowing down

A lawyer gets pulled over by a police officer.The officer asks the lawyer Do you know why I pulled you over? I haven t the foggiest idea, said the lawyer.The officer replied, You didn t make a full stop at the stop sign back there. You only slowed down. The lawyer thinks for a few seconds then says, [more ]
http://bit.ly/2tXjUm7

Running like new – MacBook

Upgrading your Mac to OS Sierra If you have owned your Mac for a few years, chances are it is becoming a little slow and glitchy. You might be counting up the dollars to see if you can upgrade to a new machine, but let s face it, a new MacBook is not cheap. Before you [more ]
http://bit.ly/2uR1AYI

New Website : Find the best deal on theatre tickets through selected partners

Best deals on theatre tickets  http://www.book.theater/tickets/ The aim is to help theatre goers find all the information they need on a theatre production.There are some fantastic deals of up to 50% off ticket prices so there is something for every budget. Have a look at http://www.book.theater/tickets/ The social media pages are now in place [more ]
http://bit.ly/2uR2Db5

Yes – have your content featured in www.themarketingblog.co.uk

Have your content featured in www.themarketingblog.co.uk We can run your article as a sponsored story in theMarketingblog at a really low cost and with extra social reach including nearly 20,000 targeted Twitter followers. Here are some articles we created recently. Our clients were delighted with the results. Have a quick look at how your material [more ]
http://bit.ly/2uOBtC1

More complaints about smoking – Love Island

Love Island has more complaints about SMOKING than sex https://t.co/kviGPDO60Y pic.twitter.com/ijRUis6upR Will Corry (@slievemore) July 6, 2017
http://bit.ly/2tP8znO

Use this complementary report as a framework to create a successful long-term strategy for digital cx transformation

Banks are looking to both improve customer experiences and drive digital transformation while navigating the hype around fintechs and startup challenger banks. Gartner research, client inquiries and other industry interactions show that the industry s response to digital innovation has largely been inadequate. Limited innovation, despite investment in research and development (R&D) and fintechs, has resulted in [more ]
http://bit.ly/2uKRXuQ

Matrix and The White Company enhance sleep experience of British Airways Club World flyers with new sleep range

British Airways has partnered with award-winning, product design and procurement specialist, Matrix, and leading luxury lifestyle company, The White Company, to launch a new range of bedding and amenities that will enhance sleep for its’ Club World customers. The new range, which aims to deliver a great night’s sleep in the sky, is part of [more ]
http://bit.ly/2uJuyts

‘Fresh’ research on mobile marketing and the customer experience

Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83%­ 51% of sales of from paid channels happened on mobile. Non branded search activity on mobile device is [more ]
http://bit.ly/2uIOqgl

Exclusive Research : What do exhibitors really think about Trade Shows?

Trade shows have long been an integral weapon in every marketer’s arsenal, but what do exhibitors really think about them? There is little industry-specific data regarding trade shows, that’s why we surveyed 100 regular exhibitors on the positive and negative aspects on this form of marketing. As you can see in this exclusive article, the [more ]
http://bit.ly/2tKGqyl

Latest : Coast launches their first referral marketing campaign powered by Mention Me

Leading women s fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer s loyal customers and secure new ones directly referred to the brand by their friend. The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and [more ]
http://bit.ly/2tIcQcU

Laughter Spot : Opening letters of complaints from tenants

Complaints to Councils Extracts from letters written by council tenants: 1. It s the dogs mess that I find hard to swallow. 2. I want some repairs done to my cooker as it has backfired and burnt my knob off. 3. I wish to complain that my father twisted his ankle very badly when he [more ]
http://bit.ly/2tHHMKn

JICWEBS takes new steps to combat online ad issues

In the attempt to tackle the rising threats of online ad fraud and brand safety, JICWEBS has undergone various changes including Richard Foan leaving ABC after 33 years to focus full-time on JICWEBS in a new role as the body moves from being part to full-time, and hiring a former Microsoft executive. Tomorrow (Wed [more ]
http://bit.ly/2tHEoPC

What Human Resources (HR) needs to know about Generation Z

It might feel like we’ve barely scratched the surface of how millennials prefer to work, and how they influence our workforce. But there’s a new gang of kids on the block – “Generation Z” – and they’re about to start flooding our workplace. What is “Generation Z”? We’ve been naming different generational cohorts for decades. [more ]
http://bit.ly/2uFiTw1

New all natural skin lightening system Zeta White set for worldwide launch

A new natural skin whitening system called Zeta White has been launched by UK company Helpful Cosmetics Ltd. The system offers men and women all over the world the opportunity to achieve a lighter, brighter and more even complexion, with no harmful chemicals or unpleasant side effects. see www.zetawhite.com Zeta White products contain 100% natural [more ]
http://bit.ly/2uBCI7i

Brands and retailers to cash in on ‘festravel’ this summer

lastminute.com group launches music lovers targeting tool to help brands target by passion Brands should pay close attention to the music scene this summer as consumers flock to faraway festivals. That’s according to new data* from lastminute.com group that points to ‘festravel’ – travelling abroad to a music festival#MusicMakesYouTravel – as one of this year’s [more ]
http://bit.ly/2uBtrw5

Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries. Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing [more ]
http://bit.ly/2uBPvGO

Is this the year’s weirdest ad?

The Year s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime
http://bit.ly/2tD8mnK

20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We’ve Ever Seen

20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We ve Ever Seen
http://bit.ly/2txjB16

Now – a cheap and easy way to keep employees happy

Let’s be real: It’s Thursday, but you’re already thinking about the weekend. Specifically, tomorrow—and what time you’re going to slink out of the office. [Editors's Note] Many moons ago the top brains at Ashridge Management College were emphatic that non work Friday afternoons would be 100% within five years. It never happened obviously. Will it [more ]
http://bit.ly/2uujDnn

B2B Marketers : Improve SEO for your E-commerce … E-GOI

What is E-goi? Multichannel Marketing: Email, SMS,Voice, Forms and Social Media Check their new site today ..
http://bit.ly/2tvYjAE